Investing in Daily Apartment Rentals

Investing in short-term apartment rentals in Georgia 🏡

Short-term (daily) rentals can be an appealing investment strategy in Georgia for those who want flexibility and the potential for higher per-night revenue compared with long-term leases. This approach requires attention to seasonality, operational processes and local regulations.

Why consider short-term rentals?

• Tourist demand in coastal and resort cities supports frequent bookings.
• You can combine personal use of the property with rental income.
• With active management, short-term rentals may deliver better returns during peak seasons than monthly leases.

Where to invest: locations that matter 📍

Batumi is a prime example thanks to beaches, events and hospitality infrastructure. Besides major resorts, consider smaller destinations with growing domestic travel. Prioritize properties close to transport, dining and attractions to maximize occupancy.

Choosing the right apartment

• Type: studios and one-bedroom units are easier to rent; larger units attract families or groups.
• Condition: modern, clean interiors and fully equipped kitchens increase guest satisfaction.
• Building amenities: parking, elevator, and security are positive selling points.
• Accessibility: ground-floor or elevator access improves appeal for older guests and families.

Financial planning and expectations 💰

Account for:

• Acquisition and renovation costs, including furniture and appliances.
• Ongoing costs such as utilities, cleaning, maintenance, and consumables.
• Platform fees and marketing expenses.
• Seasonality impacts—peak months can significantly outpace low season.

Create conservative and optimistic revenue scenarios to understand the range of possible outcomes and required cash buffer.

Legal and tax considerations (general guidance) ⚖️

Rules may change, so consult a local expert. Key points:

• Decide on the legal form: individual landlord or registered business.
• Confirm whether your building permits short-term rentals.
• Keep clear records of income and expenses for tax reporting.

Operational management: delivering a great guest experience 🔑

• Cleaning: schedule reliable turnover and deep cleaning when needed.
• Check-in: offer convenient options such as smart locks or secure key safes.
• Guest communication: fast, courteous responses improve reviews and repeat bookings.
• Maintenance: routine checks and a budget for replacements are essential.

You can self-manage or hire a property manager. Management companies reduce workload but charge a fee.

Platforms and pricing strategy 📲

• Use multiple booking channels, including international platforms and local listings.
• Implement dynamic pricing based on season, local events and booking length.

Risks and mitigation ⚠️

• Reduced tourism: diversify marketing to different guest types and channels.
• Property damage: require security deposits and consider insurance for short-term rentals.
• Regulatory changes: maintain contact with local advisors and an agency partner.

Step-by-step starter plan ✅

1) Research demand in the chosen neighborhood.
2) Build a budget for purchase, furnishing and a cash reserve for operations.
3) Resolve legal and tax questions before renting.
4) Prepare the apartment with functional furniture, quality photos and clear descriptions.
5) List on multiple platforms and set initial prices.
6) Arrange cleaning, check-in and emergency contacts.
7) Monitor bookings and reviews; refine pricing and service.

Final thoughts and next actions 🤝

Short-term rentals can be a flexible and rewarding way to invest in Georgian real estate when approached with a clear plan. If you want help finding properties, running market analysis or managing a rental, BuyHome can support each step. Browse listings or start a search at https://buyhome.ge/en/search and contact us to discuss tailored options.